Kraft takes a step in the right direction

The News and Observer is reporting that uber-giant Kraft Foods just might be growing a conscience. Rather than tout the wonderful taste of their sugar-ladden products to kids, they're shifting their focus which are "reduced", "low", or "free" of calories, fat, sodium and sugar.

As part of the new marketing program, Kraft said it would quit advertising products that don't qualify for the nutrition label on cartoon shows and other broadcast and print media that are viewed primarily by children aged 6 to 11.

It said those products include regular Kool-Aid beverages, Oreo and Chips Ahoy cookies, several Post children's cereals and some varieties of its Lunchables lunch combinations.

This will certainly change the face of children's programming and networks. I, however, remain skeptical. Let us not forget that Kraft is a division of Phillip Morris, not the most health conscious company on the planet.

Posted by Evo Terra at January 13, 2005 07:23 AM | TrackBack (0)